Serie A side Genoa have unveiled their fourth kit as they pay tribute to the 1999/2000 season for the club.
The kit, sponsored by Kappa, will be worn by the Rossoblu in the upcoming Serie A clash against Frosinone on the 30th of March. Kappa had sponsored Genoa back in the late 1990s as well, followed by a partnership that started in 2019 and ended in 2022. The most recent deal took off in 2023.
The fourth kit is already available in Genoa CFC and Robe di Kappa stores, as well as on their respective e-commerce outlets. To solidify the partnership between Genoa and Kappa, an event takes place at Kappa’s Milan headquarters. It will
feature exhibitions by photographer Giorgio Galimberti and a solo show by Paolo Pettigiani.
REWRITING HISTORY 📜🔴🔵
Genoa e Kappa lanciano il 4th kit rossoblù, ispirato alla prima maglia della stagione 1999/2000: un tuffo negli anni ’90 tra effetti visivi e giochi di colori.
Disponibile ora 👉 https://t.co/ez00RMsdE4 pic.twitter.com/w9GE6GJWwx
— Genoa CFC (@GenoaCFC) March 26, 2024
The new fourth kit has the iconic Genoa crest and logo at the front, with the Kappa logo on the sides and cuffs.
Kaustubh Pandey | GIFN
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