Chelsea confirm new front-of-shirt sponsor before Burnley clash in ‘statement of intent’

Chelsea have announced a new front-of-shirt sponsor for the remainder of the 2025/26 campaign with the Blues believing it is a “statement of intent”

Chelsea have announced a new partnership with IFS, the world’s leading provider of Industrial AI, with the Blues confirming a front-of-shirt sponsor until the end of the 2025/26 season.

The west London club have agreed a multi-year global partnership with IFS, with the AI company becoming the shirt sponsor for the remainder of the campaign. The new collaboration with IFS will bring its software and AI agents to Chelsea to drive precision across operations within the club.

The IFS logo will be on Chelsea’s home kit on Saturday afternoon as they welcome Burnley to Stamford Bridge in the Premier League. The women’s team will also have the new sponsor on their kit on Sunday as they take on Manchester United in the FA Women’s Cup.

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Jason Gannon, President of Chelsea, said: “We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success. This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.”

Mark Moffat, Chief Executive Officer of IFS, added: “In sport as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything. That’s the global economy. Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we’re proud to be their Principal Partner.”

This is the third season in a row that Chelsea have announced a temporary front-of-shirt sponsor. In 2023/24, it was Infinite Athlete and last season it was DAMAC. The Blues’ last permanent front-of-shirt sponsor was Three, but that partnership ended following the conclusion of the 2022/23 campaign.

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