Ligue 1 McDonald’s? New naming rights for French league

On After Foot RMC, Daniel Riolo revealed that the naming rights for Ligue 1 could change from Uber Eats to McDonald’s. 

For the past five years, Uber Eats has sponsored Ligue 1 in a deal that has seen the delivery service pay 15 to 16 million euros per year for the rights. However, according to Riolo, Uber Eats no longer wishes to pay that amount, “They did not want to continue paying at that price… and there was an offer submitted to Vincent Labrune’s office [President of the LFP] with a tidy sum.” 

Riolo continues, “It’s an offer from McDonald’s. They haven’t yet planned the comms for the junk food and everything, they’re working on it… It’ll be around 60 million euros over three years, it’s a clear increase.” 

Important time for McDonald’s offer 

This news comes at a crucial time for Labrune and would see Ligue 1 net about 20 million euros per season under this new deal and in the future could set a slightly higher bargaining position for a league that has struggled to attract investment recently. 

Canal+ this season notified the league that for the first time in forty years it would not be bidding for the domestic television rights, whilst the international rights have yet to find a suitable investor. A situation that has not improved with the upcoming departure of the league’s star in Kylian Mbappé (25). 

GFFN | Nick Hartland