Bundesliga and NFL continue global partnerhsip

2

The Bundesliga and the NFL (National Football League) have announced the extension of their global collaboration via their Memorandum of Understanding. The collaboration will see the continuation of cross-sport initiatives, whilst producing new fan experiences worldwide.

 The Bundesliga and NFL first partnered in 2022 in an attempt to grow the relationship between American and European football. 

During this time, there have been various initiatives throughout the US, including a series of physical and digital events. This includes former Bayern Munich star Rafinha joining former New England Patriots players Brian Hoyer and Sebastian Vollmer for a watch party ahead of the Patriots’ home game against the Buffalo Bills in December 2025, while Borussia Dortmund legend Patrick Owomoyela announced the Pittsburgh Steelers’ sixth-round selection at the 2026 NFL Draft.

What Does the Bundesliga and NFL Collaboration Mean for Fans? 

Both organisations will continue to collaborate in several key areas, such as innovation, digital and experiential marketing practices and opportunities for cross-sport content. Most notably for fans on the ground, they can expect to see future collaborations between stars from both leagues at major events. 

Over the past four years, the NFL has also played five regular-season games in three Bundesliga stadiums across Germany in Munich (FC Bayern München), Frankfurt (Eintracht Frankfurt), and Berlin (Hertha Berlin). This could continue in future seasons; however, Bundesliga matches in the US are not a topic of discussion. 

The Bundesliga has also been present at the last two NFL Super Bowls, with Bundesliga legends Claudio Pizzaro and Roman Weidenfeller representing the league in New Orleans and San Francisco. 

Upon the announcement, NFL Commissioner Roger Goodell said: “The partnership between the NFL and the Bundesliga demonstrates the value of bringing two of the world’s leading sports leagues together. By extending our collaboration, we can continue to learn from each other, create new experiences for fans and explore innovative ways to grow our sports in Germany, the United States and around the world.”

GGFN | Jamie Allen