The Man Behind GGG & The Klitschkos is a Dark Horse For 2025 Promoter of the Year

It may not even be 2025 yet, but there is already a dark horse contending for next year’s boxing Promoter of the Year honor, and his name is Tom Loeffler.

The 360 Promotions founder, who helped guide the careers of Kevin Kelley, the Klitschko brothers Wladimir and Vitali, and Gennadiy Golovkin, has four fighters on his current roster who are in similar positions in their careers, as they break out from prospect to contender status, and could secure world championship fights in the coming 12–18 months.

Additionally, Loeffler could be one of the main beneficiaries of UFC boss Dana White’s plans to enter the boxing business, and shake up the entire sport. White has previously told GIVEMESPORT how highly he thinks of Loeffler, and has said to us that he’s “the sport’s best matchmaker,” and a guy he clearly trusts due to the broadcast deal they agreed on UFC Fight Pass.

There is still a lot of work to do, and Loeffler would need certain fight results to go his way in 2025, and secure key dates on White’s television network, but Loeffler, from everything GIVEMESPORT understands, looks well-poised to enjoy a bigger year in 2025, than he even had in 2024.

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Speaking to GIVEMESPORT at the Chumash Casino Resort in Santa Ynez, central California, on Friday, the 13th of December, Loeffler reflected on the year he, his business, and his fighters have had.

“It was for sure a great year,” Loeffler told us. “We had an event on St. Patrick’s Day at Madison Square Garden’s theater, and we had the Dublin show. We did four shows in this casino at Chumash, and so we’re excited.”

One of the ways in which Loeffler has stayed at, or near, the highest echelons of world boxing had been by focusing on one clear pound-for-pound caliber fighter. It was a proven recipe for success as he worked on deals for Wladimir and Vitali Klitschko, ensuring the Ukraine brothers worked their way to world championship fight after world championship fight, remained on the pound-for-pound charts, and were regarded by their peers, media, and fans, as ambassadors for the fight game. Loeffler repeated that philosophy with Golovkin, by securing him a trilogy of fights with Saul ‘Canelo’ Alvarez, and other big bouts, while showcasing the fighter as a sporting role model.

These days, his approach is different as he has a number of fighters who could go on to challenge for legitimate titles in the near future. There’s the “King of LA” Omar Trinidad, who is linked with a high-profile IBF featherweight world title fight against Angelo Leo, and there’s Serhii Bohachuk, who will have felt aggrieved at being named second-best in the Fight of the Year contender against Vergil Ortiz, despite knocking Ortiz down twice in the barn-burner. Loeffler also has Callum Walsh, arguably Dana White’s favorite active boxer, and Saddridin Akhmedov, a new Triple-G for the new era.

Watch Akhmedov win his latest fight, on Friday, by knockout, right here:

“In Omar Trinidad,” Loeffler told us, “we have the No.2-ranked fighter in that division in the world, and he’s headlining our 2025 kick-off show [against Mike Plania]. We’re really excited about him, as well as Bohachuk, who fights next week in Riyadh [on the Oleksandr Usyk vs Tyson Fury 2 card].”

Loeffler has popularized his Hollywood Fight Nights series but has taken that LA-based concept on the road, to New York, and even Dublin, through Walsh. Key power-brokers from UFC and WWE were ringside for the fights — and wins — for Walsh. From what GIVEMESPORT understands, there will be more road shows in 2025 — perhaps, even, in the Fight Capital of the world, Las Vegas.

In Las Vegas, one combat sports company dominates more than others — the UFC.

Not only does it have the Apex facility, which airs many of its UFC Fight Night events, as well as Dana White’s Contender Series, there is also the state-of-the-art Performance Institute, and UFC headquarters. Sources at UFC tell GIVEMESPORT that part of the ongoing expansion of the Apex is to have a resident headquarters for its new boxing project. It would be no surprise to see Loeffler take up an office there.

Through his flourishing working relationship with arguably the most influential figure in all combat sports in White, and the exciting roster he has developed to the point where a number of fighters could all be soon challenging for legitimate world titles, Loeffler looks able to command a lot of attention for his business in the months and years ahead.