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The Social Football Summit (SFS) and Italiacamp EMEA, in partnership with the International Sports & Entertainment Zone (ISEZA), will host SFS Snack Event at ISEZA, Dubai World Trade Centre on September 29, 2025. Titled “Football as a Catalyst for Investment, Development and Leadership in the MENA Region,” the event will unite global football stakeholders to explore sport’s role in driving economic growth, innovation, and leadership.
The conference will feature an opening addresses by Leo Cisotta (Italiacamp EMEA) and Massimo Tucci (SFS), alongside insights from institutions like Dubai’s Department of Economy & Tourism and industry leaders from the Serie A as well as LaLiga, TikTok, and more. Clubs like Bologna FC and AC Milan, plus legends Florent Malouda and Luigi Di Biagio, will discuss destination marketing, broadcasting innovation, and leadership.
Exclusive morning talks and a networking lunch at the Dubai Hub for Made in Italy will complement the event. Leo Cisotta, the General Manager of Italiacamp EMEA FZCO said, “Sport is one of the most powerful bridges we can build, and hosting SFS Snack in Dubai enables institutions, companies, and clubs, to exchange best practices, and develop new projects that generate tangible impact both regionally and internationally”.
Kaulik Mitra | GIFN
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